Ieva Laguna for Elle France May 2015

Biggest topic besides beards is beach-ready body. As summer came, world known magazines and blogs began a discussion about non-written rules of beach-body, pushing a new “trend” of fit-less physique and it’s place in out lives. As more people struggle to lose pounds, being overwhelmed by perfect structured models on the covers and ad’s , there’s a spring depression taking over the crowd. Six pack or not, being fit is just a life hack, which makes life more pleasurable. Latvian Ieva Laguna, shot by Kayt Jones, is known for healthy obsession with fitness so showing off swimwear for her is no struggle. Enjoy.


Photograph: Kayt Jones
Stylist: Jeanne Le Bault
Hair: Nicolas Eldin
Make-up: Tatsu Yamanaka

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