DAVID BECKHAM IS A NEW FACE OF BIOTHERM HOMME

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L’Oréal Luxe’s brand Biotherm Homme, N°1 in premium men’s skincare, and Seven Global, David Beckham and Simon Fuller’s joint venture with Global Brands (SEHK:787), today announce an unprecedented long-term partnership to develop a men’s grooming line. The collection, of both skincare and daily grooming products, will launch in 2017.
As part of the collaboration, England’s football icon becomes Biotherm Homme’s first global ambassador. David Beckham’s first Biotherm Homme campaign, for the brand’s N°1 moisturizer Aquapower will break online in June.

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“I’m excited to be working with Biotherm Homme,” said David Beckham. “I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”

By entering a several year partnership, Biotherm Homme and David Beckham plan to impact male behavior with regard to skincare. Recently voted “Sexiest Man Alive” by People magazine, famous worldwide for his impressive record in sport, respected for being devoted to his family and his philanthropic work on behalf of UNICEF, David Beckham is considered a leading influential across generations of men.

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