Carmen Kass for 25 Magazine Spring/Summer 2012

25 Magazine is a newcomer to the huge fashion and art magazine industry. Famous model Anja Rubik started spamming about this project using her twitter account month before official launching which caused enormous resonance in the web. Anja took the opportunity to be editor in chief of this magazine and as she speaks about it: “It’s going to be more of an album than just a magazine. The fashion will meet art&photography, with a little dash of sex!” For the first magazine issue editorial called “Impersonification” Carmen Kass stroked a pose in this season Givenchy and Balmain dresses. As iconic Carmen can be, these ones are one of the best she’s ever done.

Model: Carmen Kass, Yelena Yemchuk
Hair: Akki
Makeup: Pep Gay
Stylist: Keegan Singh
Photographer: Yelena Yemchuk

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